Craig Ferguson is beating Conan O'Brien in the late, late night wars. His show scored an average of 1.9 million viewers compared to 1.85 million for Conan for the week. Ferguson's numbers increased from 1.75 million from the same time last year (the article doesn't mention Conan's ratings from last year). Now, what does this mean?Is Ferguson actually becoming more popular than O'Brien? If this is the case, then we've discovered the natural heir to the Letterman time slot. NBC must be shaking in its boots to have Conan take over Jay Leno's time in 2009.
On the other hand, it could be a fluke. People's tastes could simply be temporarily swinging towards Ferguson. However, a 8.5% increase in average viewership over a year is nothing to sneeze at.
Or possibly that Conan isn't bringing his "A" material to the game? He may just be saving it for when he starts in the 11:30 slot. How could CBS be winning the ratings game when the opposition has Triumph the Insult Comic Dog on its side?


1. I'm no fan of Jay Leno and have always preferred Letterman, but it's obvious to me that NBC is making a huge mistake in turning over the Tonight Show to Conan. If Leno can get a show on ABC or Fox, NBC can kiss being #1 in late night goodbye. Even if Leno stays at NBC, I don't have a lot of faith that Conan will bring in as large an audience as Leno currently does.
I had been a semi-regular Conan viewer since he started in 1993 (those early shows weren't nearly as bad as people say!), but I recently quit watching completely because I got tired of the same old shtick being repeated endlessly. I've only caught Ferguson a few times but it definitely felt like a fresher show, so I'm not surprised that he's managed to beat Conan. Conan really has to step it up, or else the failure that everyone predicted for him may finally come to pass, only 15 years later.
Posted at 11:50AM on Dec 2nd 2008 by Ben